TOBi’S VIDEO FOR NEW SINGLE
Buzzing Brampton raised, TOBi releases the video his new Afrobeat inspired single,“Dollas and Cents.” As he continuously connects to his birthplace and roots, the video takes place in Lagos as well as directed by Lagos native, Ifeme C.S. Throughout the video, the lead actress Tiwa Pearl (recently seen in Black is King) talks with TOBi as they playfully dance with each other.
“I was supposed to be in Nigeria in March 2020 for the first time since I left as a child. The pandemic ruined that plan but I still wanted to connect with the motherland and cook up a video across the Atlantic. so that’s exactly what we did and it was a dope experience to work with creatives in the Naija scene. The dancer in the video (Tiwa) was actually cast in Black is King as well and I didn’t know until I was watching it. It’s great to connect with other ppl in the diaspora and keep building those connections,” says TOBi.
Recently the rising star announced his partnership with Same Plate Entertainment/RCA Records with the release of “Dollas and Cents.” The groovy and unapologetic soulful single sonically highlights Black joy as a form of resistance and is produced by Juls. The pair showcase their diverse diasporic lineage and the magic created when working together.
“One of the grooviest records I’ve ever made. A match made in heaven and to think the record was made in less than a week,” says Juls.
In April 2020, TOBi released STILL + a deluxe version of his debut album which explored themes of vulnerability, post traumatic growth, self-reflection and masculinity of his time immigrating from Nigeria to Canada. STILL + added two new singles: “Holiday” produced by !llmind as well as “Paid,” followed by the City Blues Remix featuring The Game; “180 Remix” featuring Kemba and the “24” remix featuring all Torontonians SHAD, Haviah Mighty, Jazz Cartier and Ejji Smith. The project has a combined total of 17M streams across all streaming platforms. In January 2020, Complex Magazine voted TOBi as a top artist to watch.
With his first studio single “City Blues,” premiering with Zane Lowe and Paper Magazine; performing to a sold out crowd in his hometown of Toronto, being featured on The Game’s Born 2 Rap album in “Carmen Electra,” Party Pupils “One Two Things” and Big Gigantic’s “Supergiant.” He continued the momentum performing an original song, “Beige” on the international COLORS platform, having his single, “Ride” featured in the 2019 season of HBO’s Ballers as well as teaming up with Soulection’s Sango in bouncy single, “Faces.” Celebrities like Keri Hilson, Tiffany Haddish, Jamie Foxx and everyone’s favorite Uncle Snoop called TOBi the voice of the culture and of the youth.
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