Influenced by flamenco, urban rhythms, electronic beats – and a feminist ethos – the Barcelona-born singer, songwriter, and record producer embodies passion, courage, and originality that inspires us (M•A•C) and her fans across the world. The GRAMMY-winning artist has established herself globally as a unique, dynamic feminist who inspires self-expression and represents creativity and individuality – all values that are core to M•A•C’s VIVA GLAM mission – where 100% of the lipstick selling price supports healthy futures and equal rights for women, girls and the LGBTQ+ communities, while maintaining its decades-long support for those living with HIV/AIDS.
Rosalía worked with M•A•C to create a bold and fun Matte Red Lipstick where 100% of the selling price will help support women and girls, persons affected by HIV/AIDS and LGBTQ+ communities, and her mission to help M•A•C spread awareness about the health and rights of women and girls.
To provide a bit of additional background on VIVA GLAM in 2020, M•A•C announced in April its 2020 charitable campaign was fast-tracked to dedicate $10 million towards 250 organizations around the world that are on the front lines serving communities affected by the COVID-19 pandemic.
COMING IN HOT! Feel empowered to look good – for good.
The international icon joins us to launch VG26 — our all-new, limited-edition, fiery-red M∙A∙C VIVA GLAM Lipstick shade that celebrates 26 years of giving back 100%. Giving is a good look! “It’s an honour to be the face of VIVA GLAM 26 and to champion a cause that is inclusive, supports individuality and gives back 100%,” says Rosalía when asked about becoming our newest M∙A∙Ctivist.
“The incredible charisma, energy and strength of Rosalía is the perfect incarnation of this vibrant, saturated red,” says Director of Makeup Artistry Baltasar González Pinel. “Taking its roots in flamenco, Rosalía’s art mixes genres and emotions — it takes risks, it is full of generosity, it is pure brilliance.”
Since ’94, M∙A∙C VIVA GLAM has raised over $500,000,000 globally — and counting! Every cent of the selling price of M∙A∙C VIVA GLAM Lipstick is donated to the M∙A∙C VIVA GLAM Fund, supporting healthy futures and equal rights for all.
Get the Lipstick that gives back 100%!
M·A·C VIVA GLAM
VG26: Bright orangey red (Matte)
VIVA GLAM I: Intense brownish blue-red (Matte)
VIVA GLAM II: Creamy subdued pinkish beige-mauve (Satin)
VIVA GLAM III: Muted brownish