World’s Smartest Cat Litter Brand, PrettyLitter, Partners with Martha Stewart

Direct-to-consumer litter company can help identify cat health problems at home 

PrettyLitter, the first-of-its-kind, health-monitoring, cat litter, announced today a partnership with lifestyle expert, animal lover and cat owner, Martha Stewart and Marquee Brands. A fan of the brand since its launch in 2015, she has consistently praised PrettyLitter for its convenience, odor control, and low-maintenance cleanliness. As an owner of three cats, Empress Tang, Princess Peony, and Blackie, whose litter boxes are always filled with PrettyLitter’s high-quality absorbent silica gel crystal formula, partnering with Martha Stewart was a natural fit.

Martha will champion the brand in ad campaigns that will span across digital, television, podcast, and radio, as well as act as a brand spokesperson.

“My cats are cherished members of the family, and no one understands that better than PrettyLitter,” said Martha Stewart. “I’ve been a loyal customer for quite some time now and I’m thrilled to educate consumers on the special health-monitoring technology this product offers. PrettyLitter provides convenience with its low-maintenance, lightweight, and odor-trapping crystals, a practical solution to an everyday problem as a cat owner.”

“Martha Stewart is the ultimate authority on everything home and lifestyle and her love of animals and her pets is always so apparent. We are honored to welcome her to the PrettyLitter team,” said PrettyLitter Founder and CEO Daniel Rotman.


Unlike ordinary litter, PrettyLitter keeps tabs on your cat’s health by changing color. PrettyLitter’s clean and effective crystals trap odor instantly and eliminate moisture so you’ll never have to smell your cat’s dirty business again. Delivered straight to your doorstep, PrettyLitter is also up to 80% lighter than other brands on the market, and thanks to their revolutionary formula, a single bag (per cat) typically lasts up to a whole month. Subscriptions start at $22.00. Click here to see how PrettyLitter works. For more, visit Follow them on social media @prettylitter.

About Marquee Brands/Martha Stewart 

Marquee Brands is a leading global brand owner and marketer. Owned by investor funds managed by Neuberger Berman, one of the world’s leading employee-owned investment managers, Marquee Brands targets high quality brands with strong consumer awareness and long-term growth potential. Marquee Brands seeks to identify brands in various consumer product segments with the goal of expanding their reach across retail channel, geography and product category while preserving the brand heritage and enhancing the ultimate consumer experience. Through its global team of professionals and partners, Marquee Brands monitors trends and markets in order to grow and manage brands in partnership with retailers, licensees and manufacturers through engaging, impactful strategic planning, marketing, and e-commerce. In 2019, Marquee Brands acquired the Martha Stewart brand, which reaches approximately 100 million consumers across all media and merchandising platforms each month. Martha Stewart is the Founder of Martha Stewart Living Omnimedia and America’s most trusted lifestyle expert and teacher. Her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.

Photo credit: Mike Krautter