Indie Cosmetics Brand Jolii Releases the 2.0 Collection
Self-funded and female-owned Jolii Cosmetics first created beauty buzz in 2017 with the Spektra Stick named “the most pigmented highlighter you’ll ever use” by Allure. New for 2020, the clean beauty brand known for colorful, luxurious and rich lip color is expanding its line.
The Jolii 2.0 collection is offering two more ways to glow and shimmer with a semi-transparent lip gloss and pigmented powder. Experience the power of color without the sacrifice. Jolii formulas are 100 percent vegan and cruelty, gluten and paraben-free.
Products are made in Italy in small batches and utilize glass refined packaging. Despite this fine craftsmanship, these cosmetics remain affordable ranging from $18 to $30.
The Jolii 2.0 Collection
Achieve luminous lips with natural ingredients. This gloss provides opalescent reflections with special transparent gels. Enhance your glossy look! The use of special pearls creates a vinyl effect. Two different shades available.
- Enriched with active ingredients for moisturized lips.
- Contains menthol for a cooling effect.
- Other key ingredients include shea butter and cannabis sativa seed oil.
This pigmented powder expands beyond lip color products. Use the multi-purpose formula on eyes and cheeks for a nice sheen or build up the color intensity for a more pigmented look. Available in two shades.
- Pick your weapon: apply using your fingers for a subtle finish or a brush for a more precise look.
- Made with cocoa seed butter, Sacha Inchi oil and coffee seed oil.
- No fallout.
About Jolii Cosmetics
Founder and creator Sasha Suresh grew up in India and considers herself a modern traveler. She has visited 12 countries in addition to living in Thailand and New York and she currently resides in Los Angeles. As a beauty junkie, Suresh searched and struggled to find the perfect matte lip products that didn’t feel like chemical concrete. Making the leap into entrepreneurship, liquid matte lipsticks became her first challenge but proved to be a success for Jolii Cosmetics. The formula yielding a plush, moisture-rich, long-wearing formula made with responsible, good-for-you ingredients set the stage for more clean beauty products to come. Made without compromise, products are crafted in Italy by a team of artisans. As a vegan and cruelty-free brand, Jolii supports a variety of animal-friendly causes and is currently partnering up with Love Leo Rescue to have a portion of the proceeds go towards saving dogs.