On the occasion of the Frieze New York international fair, the oldest champagne house in activity unveils the underside of its latest collaboration, alongside the 200 or so art galleries represented.

At the beginning of March, Ruinart celebrated its partnership with David Shrigley’s artist in a secret room at the Opéra Bastille. In view of the health protection measures in place, the promotional operation continues with an original exhibition organized as part of the contemporary art event Frieze New York, whose 2020 edition is taking place virtually.

Via the Frieze Viewing Room is accessible by free registration. Ruinart invites you to plunge into the world of the British illustrator who, this season, is reinventing the brand’s box set. The new packaging is designed to coincide with the launch of the brand’s new eco-friendly packaging.

By Justine Duclaux

Photos: Website