This season, MIISTA is stepping into a new kind of space, one that’s not about competition, but about reflection. The new Podiums collection wasn’t inspired by victory laps or gold medals. It came from something quieter: a moment to pause and think about how much we ask of women, every single day.
Let’s be honest, not every challenge in life is athletic, but that pressure to be excellent, to hold it all together, to always deliver? It’s constant. Whether it’s big career moves or just making it through the week, sometimes it feels like even showing up is a full-time job.
That’s where the idea for Podiums came in. They weren’t created to celebrate winning. They were designed to honor the strength it takes to keep going. To get back up. To stay grounded when everything’s pulling you in different directions.
MIISTA’s come a long way since it was seen as “just a shoe brand.” Founders and siblings Laura and Pablo Villaseñin have grown it from a London-based label into a global presence, with stores in Paris, Barcelona, and New York. But even as the brand expands, the core values haven’t changed.
Everything is still made in-house in Spain. And with the opening of a brand-new factory in A Coruña, MIISTA is doubling down on its commitment to quality, craft, and supporting local industry. It’s not just about beautiful shoes, it’s about the people and the process behind them.
The Podiums aren’t about standing on top of anything. They’re about standing in your truth, with confidence and calm. Because sometimes, just being here, really being here, is the most powerful thing of all.
