Today, Deante’ Hitchcock releases the new video for his track “Plug Me In,” from the deluxe version of his critically acclaimed album BETTER. Directed by WhoIsGLP, the video concept is a fun play on the song’s title showing Deante’ being manufactured and delivered as a life size doll you plug in. Click here to watch the video to see the outcome.

Unlike the doll, Deante’s skills as a lyricist are not manufactured, resulting in a year full of accolades for the Atlanta native. Deante’ delivered an unforgettable cypher performance on the BET Hip Hop Awards 2020fresh off the heels of his debut album BETTER, which featured collaborations with some of the best in the industry including Young Nudy, 6lack, Miguel, Reason, Guapdad 4000 and more. Months later, he followed up with BETTER Deluxe, enhancing the already critically acclaimed original with ten new tracks. As the year comes to a close, Deante’ has secured coveted spots on several Best of 2020 lists includingNPR, XXL, Highsnobiety, UPROXX, 2DopeBoyz and more.

Stay tuned for bigger and better things from Deante’ Hitchcock in 2021.

Watch “Plug Me In”:

 Listen to BETTER Deluxe:

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About Deante’ Hitchcock:

Introspective. Talented. Lyricist. These are just a few words to describe Grammy-nominated rising Atlanta artist Deante’ Hitchcock. After dropping out of Georgia Southern University, Deante’ decided that rap was his only option and began working harder than ever by releasing mixtapes and videos that created an undeniable buzz. His witty, charismatic social media freestyle videos generated his highest exposure, catching the attention of celebs like Wale and Charlamagne Tha God, and eventually led to a recording deal with Mark Pitts’ ByStorm Entertainment.

With several impressive EPs under his lyrical belt, (Good, So Much for Good Luck, Just A Sample, Just A Sample 2) Deante’ is following in the footsteps of the Atlanta legends that came before him such as 2Chainz and Waka Flocka. “What sets him apart from most rappers is his use of storytelling, flexibility in verses, and performances with live bands,” states The Rap Hippies declares, “Hitchcock, who has a knack for crafting hard-hitting, comical, and oftentimes vulnerable lyrics, spits every rhyme as if his life depended on it… If every rapper was as hungry as Deante’ Hitchcock, the world would be a better place. Period.”

In 2019, Deante’ secured a highly coveted spot on the Grammy-nominated J. Cole compilation album,Revenge the Dreamers III, which is currently RIAA-certified Platinum. After years of building a fanbase with quality singles, exhilarating live performances and infamous freestyles, Deante’s ByStorm Entertainment/RCA Records debut album BETTER served as an oral tour through the recesses of his mind, painting a picture of a young man trying tirelessly to become a better man. Hard-hitting and soulful,BETTER resonated with fans and critics alike, making the coveted NPR Music No. 1 Albums And Songs list for the month of May 2020.