Glowie is poised to be Scandinavia’s next big music export...a Bona fide pop starVogue

If you’re a fan of pop music, [Glowie] is about to slide into your consciousness” i-D

Glowie is Iceland’s hottest, coolest talent and we love her. We’re talking grade A stuff” – BEAT

Meet the outspoken Icelandic pop babe addressing body positivity in her sun-soaked tracks”Wonderland

Glowie specialises in Nineties R&B-influenced tracks akin to Dua Lipa. For her, art doesn’t always have to look nice. But it does sound really good” The Independent

22 year old Icelandic native Sara Pétursdóttir – aka Glowie – today releases her brilliant new single “Unlovable” via Sony Music UK/RCA Records.

Whether sharing effervescent pop bangers about bullying on her single Cruel or wearing body insecurities on her sleeve on Body, proud feminist Glowie is finding that being honest and open with another is the antidote to life’s struggles. Her brand new single, “Unlovable”, is a comforting reminder we needn’t suffer in silence as Glowie sings,Just know I’m still here, I still care when you feel alone and unlovable, lean on me”.

Her continuing transfiguration of negativity through genuine connection and glittering music is a vehemently earnest testimony to her strength as an artist and the songs message – one which will continue to resonate with, and encourage the many in her generation facing a multifarious range of new difficulties in isolation to reach out.

Listen to “Unlovable” here.

Speaking about the track, Glowie says: “I instantly fell in love with this song when I first heard it. The first thing that came to mind were the people I’ve connected with through my music, and the conversations I’ve had with them over the last few years. I love how comforting this song is, it’s all love and support, something that we all need, something that’s important that we all give to each other. I’m very open and honest, I talk about my experiences of being a woman in this world, of being a survivor of sexual abuse, dealing with anxiety and depression and other people open up to me about their experiences. It’s definitely one of the most beautiful things I’ve ever felt before, being able to connect with others in that way where we relate to each other so much and we’re able to bring comfort and support for each other.”

The release follows the announcement of her support on Banks’ forthcoming European tour and debut EP Where I Belong in June, which heralded widespread critical acclaim for its ability to mix glorious pop tracks with an important positive message for the masses.

View tour dates and purchase tickets here.
Listen to the full Where I Belong EP here.

The Banks support tour is adding to an impressive list of performances for the already acclaimed artist: handpicked by Ed Sheeran to open for him in Iceland in August, Brighton’s Great Escape Festival and a support for Marina at The Royal Albert Hall in May.