Choose your time wisely, and spend it watching Usher’s newest music video.

The crowned prince of R&B is back better than ever with “Don’t Waste My Time.” I know we all think we have *nothing* but time these days, but you’re wrong. If you’re not watching “Don’t Waste My Time,” then you are wasting your time. I don’t make the rules. Usher does.

The song features Ella Mai, the talented and accomplished English artist.

Usher has an upcoming album, reportedly titled “Confessions 2,” a sequel to his 2004 album and the anthem to my elementary school years, “Confessions.” It’s not confirmed, however, if “Don’t Waste My Time” is a track on that album.

Check out the video below.

By Michael Jacobo

Photo: Chris Parsons