Fashionista iconoclasm meets cool edginess as Nine West, the global lifestyle brand, launched its latest collection and campaign with Global Brand Ambassador, Tyra Banks.

The Spring 2020 campaign, appropriately titled, “Innovators”, celebrates visionary women who never stop dreaming, creating and leading the way. Like super-woman Banks herself, these amazing women embrace sisterhood and inspire others around the globe to take on the world in style.

Expanding the definition of beauty is something Tyra Banks has always believed in. The famed supermodel-turned powerhouse-business mogul created and executive produced “America’s Next Top Model” and headlined an Emmy-winning talk show. With the upcoming launch of ModelLand, Banks is an innovator in her field as someone who continues to introduce new ideas to the beauty, modeling and entertainment industry.

“I’m excited to continue this partnership with Nine West, a brand that is committed to empowering the modern woman and giving her the confidence to take on her nine-to-nine lifestyle in the fiercest fashion,” said Banks. “This collection is inspired by powerful female innovators and trailblazers who are not afraid to speak their minds. I’m thrilled to be the brand ambassador and to launch this collection for International Women’s Day.”

Nine West is defined by timeless, feminine style, translating key trends into wearable and attainable collections of footwear, apparel, and accessories. With “Innovators,” there’s an edginess to the brand that transcends the typical fashion line.

WEST HOLLYWOOD, CALIFORNIA – MARCH 05: Tyra Banks hosts Nine West New campaign launch event in celebration of International Women’s Day at ABG West Style Studio on March 05, 2020 in West Hollywood, California. (Photo by Amy Sussman/Getty Images for ABA)

The Spring 2020 collection debuted March 5th and will be available for purchase online on NineWest.com.

The collection will feature the following trends:

Wild Things

  • Exotic textures in an assortment of colors is a nod to the ‘90s.
  • Croco, snake and leopard in a spectrum that ranges from bright primary shades to neon’s.

Let’s Be Clear

  • Sculptural lucite heels and PVC details mixed with snake, pony, croco, and metallics in order to create the illusion of transparency.

Brights Done Right

  • Neon adds a pop of color to the footwear.
  • The quintessentially ‘80s hues are back and better than ever in silhouette.

By Michael Jacobo