With bold silhouettes, precision tailoring, and a fearless design ethos, April & Alex has already made waves in the world of womenswear. Now, founder and creative director Didi Akinyelure is making her boldest move yet, stepping into footwear with a debut collection that blends visual drama and functional innovation.
At the center of the new line is a sculptural, braided heel: thick, expressive, and engineered for balance. Far from ornamental, the braid’s structure has been biomechanically developed to distribute weight evenly, giving the shoe both visual strength and wearable stability. It’s a feat of fashion architecture that doesn’t just look different, it feels different too.
Handcrafted in Italy by skilled artisans, each pair represents over three years of prototyping, development, and design refinement. The result? Footwear that channels unapologetic femininity through a futuristic lens.
“I wanted to create a heel that reflected the modern woman—powerful, dynamic, and in constant motion,”says Didi Akinyelure. “This isn’t just about fashion. It’s about how we move through the world and the confidence we bring with us.”
Rooted in ethical craftsmanship, the collection continues April & Alex’s commitment to sustainability, using premium materials, including reclaimed and plant-based fabrics, sourced responsibly across the UK and Italy.
The launch isn’t just a creative expansion; it’s a declaration. With this new footwear line, April & Alex makes one thing clear: comfort and boldness are no longer opposites, they’re allies. And women leading the way deserve shoes that stand just as tall.
FOLLOW April & Alex HERE
SHOP the Footwear Collection HERE
