Saint Jewels Designs J. Balvin x McDonald’s Collection
Saint Jewels, McDonald’s Serving Tray – The “Big Mac,” “French Fries,” and “McFlurry” pieces separately attach to a solid, handmade yellow gold “McDonald’s Serving Tray” that weighs 154 grams. The tray was created with a nanoceramic, vivid red coating that provides the finished product with a scratch resistant, velvety golden red finish. This accessory is able to be worn as one whole piece to showcase and replicate the “J Balvin Meal” at McDonald’s. All pieces are worn on 5mm solid white and yellow gold cut box link chains.
“It’d be easy to say the McFlurry was my favorite piece to design, with its two different cuts of white diamonds on the body and ice cream portion. But I feel like the detachable iconic red McDonald’s tray is what stands out the most. I didn’t want to do enamel on such a large piece, because of its cheap feel and loss of luster. A rose gold isn’t saturated enough to give it that red effect. The tray is special to jewelry enthusiasts, because of the nano-ceramic e-coating we used, which is something new, that most jewelers don’t even know exists, let alone know how to execute. We turned this project around quickly and poured the most innovative techniques into the project to make the look just right. I’m excited to share it with McDonald’s, J. Balvin and now the world,” said Alexander.
Gerard is a widely respected fine jewelry artist among Hollywood and Miami elites, sought out for his culturally affluent designs. Clients include American Actor and Director Kenya Barris, British Racing Driver Lewis Hamilton, and Singer Toni Braxton. Fans of Barris’ hit Netflix show “Black AF” will recognize Saint Jewels works, as Alexander created all of Barris’ iconic on-screen gold and diamond-encrusted chains. He is also regularly tapped by pro-athletes.
ABOUT SAINT JEWELS
Saint Jewels is a luxury jewelry atelier in Beverly Hills, California that specializes in creating rich, custom designs that captivate and delight. Founded by master Jewelry Artist Gerard Alexander, Saint Jewels reaches an elite roster of global clientele whose fine jewelry preferences go far beyond the imagination, and have a deep appreciation for fine art pieces that embody confidence, art, joy and love.
Born and raised in New York City, Gerard was born into a family of avid artists. He first began painting and sketching as a child. By the age of ten, he was a student at the New York Students Art League. There, Gerard honed his skills in life drawing, painting and sculpting. After learning to sculpt, he began designing jewelry. Gerard’s interest in glamour and aesthetics compelled him to sketch jewelry relentlessly. He unknowingly designed his first piece for a family friend, who took an interest in one of Gerard’s early sketches, then commissioned the piece to be made by a neighboring jeweler.
This single act served as the catalyst for Gerard Alexander’s career as a fine jewelry artist. He found endless inspiration in the forging of precious stones and heavy metals. Upon completion of fine art studies, Gerard became the executive assistant to a private jeweler to the stars in New York City’s famed diamond district. He used every opportunity to study, learn, and explore the design, creation and sales of exclusive, high-value pieces. In 2014, Gerard changed coasts, where he began an apprenticeship to a hand maker of fine jewelry in downtown LA. Gerard began developing privately commissioned pieces for a high-end contemporary luxury men’s jewelry brand, which would later become Saint Jewels.
To better understand stones and diamonds, Gerard later earned a Graduate Gemologist Diploma from the Gemological Institute of America (GIA) in Los Angeles. Embracing the concept of individuality and irreplaceability, he approaches each new piece instinctively, using his aesthetic awareness.