The sportswear giant is stepping into a new category with a jewelry collection built around its most famous mark.

Nike is making jewelry, and the Swoosh is where it starts. The sportswear giant is launching a jewelry collection built around its logo, which takes the brand into a category it has not worked in before.

Via Design Scene

Nike Is Making Jewelry, and the Swoosh Is the Star
Photo: Nike
Nike Is Making Jewelry, and the Swoosh Is the Star
Photo: Nike
Nike Is Making Jewelry, and the Swoosh Is the Star
Photo: Nike
Nike Is Making Jewelry, and the Swoosh Is the Star
Photo: Nike
Nike Is Making Jewelry, and the Swoosh Is the Star
Photo: Nike