Today we were in the building as ABG West hosted private appointments which took place from March 11-12 on Sunset Boulevard for fashion insiders, press and influencers to showcase designer styles from Prince, Frye, Forever 21, Nine West, Tretorn, Frederick’s of Hollywood, Hervé Léger and Aeropostale.

Decked out in festival-ready fashion, the studio space is a one-stop destination for stylists, editors and content creators on the west coast pulling for editorials, awards and other high-profile events. The brands on display at the showroom will be constantly updated to showcase the various brands owned by Authentic Brands Group.

Thank you for all the goodies, now we’re ready for the spring season!

About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and more than 5,000 freestanding stores and shop-in-shops around the world.

For more information, visit

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Photo credit: Courtesy of Darrenn Williams / Authentic Brands Group.


by Alexandra Tuil