For the eighteenth year, UGG® (a division of Deckers Brands [NYSE: DECK]) sponsored of the 35th annual Santa Barbara International Film Festival (SBIFF). Southern California-based global lifestyle brand UGG® sponsors SBIFF to honor its appreciation of the arts and shared California heritage. SBIFF, which runs from January 15 through January 25, will celebrate Oscar nominees including Brad Pitt, Laura Dern, Florence Pugh, Scarlett Johansson and more for their achievements in film.

On Saturday, Jan. 18, UGG® will join SBIFF in commending actors within the Hollywood community for their exceptional performances. This year, the “Virtuosos Award” will be presented to Awkwafina (The Farewell), Taron Egerton (Rocketman), Cynthia Erivo (Harriet), Beanie Feldstein (Booksmart), Aldis Hodge (Clemency), George MacKay (1917), Florence Pugh (Little Women, Midsommar) and Taylor Russell (Waves) at the historic Arlington Theatre.

UGG is thrilled to be returning as the presenting sponsor for Opening Night of the Santa Barbara International Film Festival, as well as the Virtuosos Award,” said Andrea O’Donnell, President, Fashion Lifestyle, Deckers Brands. “As a patron of the arts, UGG is excited to take part in this incredible opportunity to celebrate this year’s stellar actors and cinematographers who have shared their creative talents through the art of film.”

To honor the revered festival and the community of Santa Barbara, UGG® invites festival goers to its Deckers Brand Showcase Store at 6601 Hollister Avenue, Goleta, CA 93117 to shop the brand’s footwear, loungewear, homewares, handbags and accessories. During the festival, from Jan. 15 to Jan. 25, visitors of the Brand Showcase will have access to a 20% discount on all in-store purchases with their ticket stubs and/or event programs. Offer can be redeemed only at Deckers Brand Showcase Store; this promotion does not apply to online transactions.

During the 11-day festival, SBIFF will spotlight over 200 films privy to 90,000 attendees and will pay tribute to an array of notable honorees, including Lupita Nyong’o, Laura Dern, Brad Pitt, Scarlett Johansson, Adam Driver, and Renee Zellweger.

About UGG®

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, please visit @ugg @uggmens #ugglife


The Santa Barbara International Film Festival (SBIFF) is a 501(c)(3) non-profit arts and educational organization. Over the past 34 years, SBIFF has become one of the leading film festivals in the United States – attracting 95,000 attendees and offering 11 days of 200+ films, tributes and panels, fulfilling their mission to engage, enrich, and inspire people through the power of film. We celebrate the art of cinema and provide impactful educational experiences for our local, national and global communities.

SBIFF continues its commitment to education and the community through our many free educational programs and events. In June 2016, SBIFF entered a new era with the acquisition of the historic and beloved Riviera Theatre. After a capital campaign and renovation, the theatre is now SBIFF’s new state-of-the-art, year-round home, showing new international and independent films every day. In May 2019, SBIFF opened its own Education Center in downtown Santa Barbara on State Street to serve as a home for its many educational programs and a place for creativity and learning.