Kit Harington Takes KITH Into the English Countryside

The KITH Winter 2026 campaign pairs the screen and stage actor with puffers, wax cotton and shearling, shot as a short film and stills on location in rural England.

Put an actor with a face made for close-ups in a field in the English countryside, hand him a shearling jacket, and you have most of a film already. That is the instinct behind Kit Harington’s KITH Winter 2026 campaign, which arrives as both a short film and a set of still photographs, all shot on location in rural England.

KITH has built its name on design-led menswear, and the winter story leans into what the season does best: layers, weather and texture. The campaign takes its cue from cold-weather destinations and the art of dressing in several pieces at once. Harington, an acclaimed screen and stage actor, is the right kind of figure for it. He brings the stillness and gravity that make a coat look like it has somewhere to be.

Outerwear with a plot

The coats carry the collection. KITH’s signature puffers return in the Corey, Midi and Maverick versions, now in updated fabrics with seasonal detailing. Beside them sit some more characterful pieces: the Wax Cotton Darcy Cropped Hunting Jacket, the Reversible Knit Jaysen Bomber and the Shearling Patchwork Becker Jacket.

Those names read like a cast list, and the materials suit a countryside backdrop. Waxed cotton and shearling look at home among hedgerows and open ground. Underneath, the brand fills out the wardrobe with knitwear, flannel shirting, hoodies and quarter-zips, plus denim, sweatpants and tailored trousers. Everything is presented in colours from the KITH Winter 2026 palette, so the pieces read as one wardrobe rather than a pile of separates.

The accessories finish the picture. Knit neckwarmers, balaclavas, shearling-lined headwear and mohair scarves handle the cold, while carryalls, belts, wallets, card holders and dopp kits cover the rest of the packing list. It is a full kit, in every sense of the word: you could dress for the whole winter from a single campaign.

A collaboration with a pedigree

The campaign also shows off KITH’s partnerships. A capsule with SEVEN BY SEVEN is rooted in a shared appreciation for craftsmanship and traditional design. Its outerwear is made from washed Japanese indigo and antique-finished suede, with knitwear, trousers and accessories alongside. Those two materials, one faded by washing and the other finished to look aged, give the capsule a lived-in character that suits an outdoor setting.

Footwear collaborations with Timberland, adidas Originals and Clarks Originals round out the collection, which means the look is covered from scarf to sole. Alongside the main line, &Kin continues its exploration of refined silhouettes and premium fabrications. It covers outerwear, knitwear, denim and tailored essentials, a quieter, more polished counterpart to the main collection.

KITH Home extends the story beyond the wardrobe. It introduces marble trays, ashtrays, soap dishes, tumblers and decorative boxes. There are also two monogram-embossed leather chairs, made with longtime partner Modernica. If the clothes are for the walk across the field, the chairs are for what comes after, by the fire.

Why it works

Fashion campaigns often fall back on a studio and a clean backdrop. Here, the choice of a real English landscape and a short film gives the clothes room to move. Fabric looks different when wind catches it, and knitwear is more convincing against grey sky than white paper. Casting Harington adds a face audiences already trust to hold a frame, and a stage actor’s sense of presence helps a still image feel like a paused scene.

The result is seasonal fashion with a cinematic mood, where the puffers, the tailored trousers and the mohair scarves feel like costume design for a story you’d happily watch. For a brand that pairs streetwear’s ease with a tailor’s eye, a film-set approach suits the collection, and Harington makes a strong lead for it.