Chemena Kamali's holiday campaign for Chloé is set in the hours after sundown. David Sims shot it, and Claudia Schiffer, a Friend of the House, stars.
Most holiday campaigns want you to feel the sparkle. Chloé’s wants you to feel the lights going down. The Chloé festive 2026 campaign, directed by Chemena Kamali and photographed by David Sims, is set in the hours after dark, and Claudia Schiffer is the one standing in them.
Schiffer is billed as a Friend of the House, so she isn’t a stranger walking into someone else’s party. That matters here. Kamali wanted a mood that feels intimate, and intimacy is hard to fake with a face the camera has just met. A familiar one does a lot of the work before the shutter clicks.
The hour when it all gets a little mysterious
Kamali’s brief was simple to say and tricky to shoot. “I wanted to explore a more nocturnal expression of the Chloé woman, with a cinematic aura that feels spontaneous, sensual and a little mysterious,” she explains. Three words in that sentence pull against each other. Cinematic suggests staging. Spontaneous suggests none. Mysterious suggests you aren’t being told which one you’re looking at.
Sims’s photographs play that tension. They lean into what the evening does to a room and a person, and they read less like a catalogue than like frames pulled from a film you half remember. The emotional temperature is the point. Intimacy, in the campaign’s own logic, is the main event, and the clothes are there to share it.
Kamali puts the weight on Schiffer’s ability to communicate sensuality naturally. She lets Schiffer’s personality steer the pictures instead of the other way round. She also credits her with bringing both intimacy and personality to the concept. In an industry that loves a pose, a creative director saying “let her lead” is a small but telling choice.
What she’s wearing
The collection itself goes back to Chloé’s recognizable design signatures, then pushes them toward greater depth and opulence. Three ideas carry it. Rich textures give the clothes a physical, almost tactile presence. Sensual silhouettes set the feminine tone. Luminous accents bring in the festive part, catching light the way sequins and shine tend to do once the sun is gone.
Notice the order. The signatures stay, and the house codes aren’t thrown out for the party season. What changes is how much richness gets layered onto them. It’s a familiar Chloé vocabulary, spoken in a lower voice and after midnight.
A face that explains the direction
Casting says plenty. Kamali describes the campaign as part of an ongoing exploration of the different expressions of the Chloé woman, with the relationship between personality and fashion at its centre. This season’s expression is the nocturnal one, and Schiffer gives it a recognizable presence. She doesn’t play a character. She plays a woman with a history with the house, and the campaign lets that show.
That is a quieter idea of romance than the usual one. There are no grand gestures here. The feeling comes from texture, low light and a woman who looks comfortable being watched. For a festive season usually sold at full volume, it’s a deliberate dimming.
It also fits a campaign that treats glamour as something that grows out of the everyday. Kamali frames the project as a relationship between spontaneous femininity and the heightened glamour of evening dressing. The dress-up isn’t a costume change. It’s what happens to the same woman when the night starts.
When you can get it
The Chloé festive collection reaches boutiques and online in early November 2026. If the campaign is any guide, expect plenty of surface interest: fabrics that invite a touch, silhouettes cut to feel sensual, and a few flashes of luminous detail for the moments when the room lights up.
Via DSCENE
