An exclusive collection of luxury houses for the Super Bowl
When the San Francisco 49ers go head-to-head with the Kansas City Chiefs in Miami, a collection was created…
To attract the public of the Super Bowl competition, the retailer Saks Fifth Avenue has come up with an exclusive project. Bring together 25 brands for 90 pieces presented in limited and exclusive editions in Miami. The capsule called “The Stunt” presents ready-to-wear, shoes and accessories from the likes of Off-White, Balenciaga, Prada, Versace, Balmain…
Saks Fifth Avenue offers a real customer experience by organizing events in these outlets. But also, it sets up visual installations inspired by American football through the Saks network to promote the online collection. The men’s wear collection includes apparel, sneakers and accessories such as Off-white collegiate-themed sweatshirt, camouflage-print, graphic Heron Preston T-shirt and matching sweatpants and a Givenchy bomber jacket and gym shorts, among others.
The Stunt capsule collection is between $65 USD and $2,890 USD at Saks’ website and Saks retail locations: Bal Harbour, Brickell, and Dadeland next to the Super Bowl in Miami.
By Justine Duclaux
Credit photo : Website