Karim Sadli shoots Alexandre Mattiussi's Fall Winter 2026 wardrobe for AMI Paris against yellow and red, with menswear and womenswear sharing the same rail.
A pair of bright red leather gloves does most of the talking in the new AMI Paris Fall Winter 2026 campaign, and they barely have to raise their voice. They sit against a long, pale grey shaggy coat and an icy backdrop, and the effect is a little like spotting a lit cigarette in a snowfield. Alexandre Mattiussi, the house’s designer, has clearly decided that one sharp note of colour is enough.
The campaign is photographed by Karim Sadli and fronted by Saskia de Brauw. The pictures treat menswear and womenswear as a single wardrobe, not two collections sharing a logo. Tailoring, knitwear and outerwear are styled without strict gender lines, so the same silhouettes turn up on different bodies and look equally at home. It’s an idea AMI has built its identity around for years. This season, it reads as more deliberate than ever.
Yellow, then red, then back again
The art direction is simple and effective. The colourway shifts from frame to frame, moving from bold yellow to a sharp red. It gives the campaign a playful rhythm, a bit like flipping through paint swatches, without pulling attention from the clothes. The lockup does its part too: the ami wordmark sits alongside the designer’s name in a serif italic that settles comfortably over each image.
Colour-blocking a backdrop is an old trick. It works here because the clothes are built from heavy, tactile materials, and flat, saturated walls make those textures look even deeper.
Three looks worth a second glance
The crouch. A model drops low in a black leather jacket with a thick grey shearling collar that frames the face. Underneath are a striped shirt and dark knit socks, and the whole thing lands on chunky black leather loafers with squared toes. Heavy texture, strong shape, a bit of play: the season in one pose.
The cocoon. This is the shaggy coat, long, pale grey, with an oversized collar that wraps the figure entirely. Then come the red gloves. The cool backdrop and that single vivid accent make it the frame you’re most likely to remember.
The suit with a sense of humour. Classic tailoring gets a casual twist: a grey herringbone jacket over a double-breasted grey waistcoat, a striped tie, a white shirt. On top sits a red cap printed with the words “Don’t Forget to Love”. A sharp suit and a slogan cap shouldn’t really get along, and they do. That’s the house’s whole Parisian attitude, compressed into one accessory.
The cast and the crew
De Brauw is the name most people will talk about, and her presence draws the eye to the womenswear side of the story. Around her is a cast that includes Dara Gueye, Elliot Belot, George Anderson, Jingwen Jia, Mack Karpes, Mohamed Benhadda and Rebecca Leigh Longendyke. Casting was led by Giulia Massullo and Piergiorgio Del Moro. Each model looks distinct, yet together they read as one community dressed in the same language.
Behind the camera, Jean-Baptiste Talbourdet-Napoleone handled creative direction. Elodie David Touboul did the fashion editing and styling, Benjamin Muller the hair and Adrien Pinault the makeup. Together they keep the images focused on texture, silhouette and attitude rather than set dressing, which suits a collection designed, as the brief goes, for real life in the city, with enough character to stand out.
The full campaign runs to 16 images, so there’s more to see than the three frames above. If those are anything to go by, AMI’s autumn plan is to wear shearling and leather with confidence and keep the colour for the walls and the gloves. The full set is in the gallery.
Via DSCENE
