Balmain is a timeless fashion house, known for its wow-worthy runway looks. Olivier Rousteing is teaming up with his friend and world famous model Cara Delevingne for a sporty collaboration with Puma. Rousteing and Delevingne aren’t strangers to each other; Cara has starred in countless Balmain shows and campaigns. The three way partnership has designed 35 unisex sporty chic pieces inspired by boxing. Why boxing? Rousteing was inspired by the positive force of boxing, how it gives people the confidence to fight back. In our society, it’s important to defend ourselves and fight to be our true selves.
The PUMA x Balmain collection blends the forces of sports and fashion, with a touch of classic couture. The range of apparel, accessories, and footwear will be split into assortments to be sold by PUMA and Balmain separately. The collection features everything you need to take it out in the ring and walk the streets. The new campaign takes us into the boxing ring as Cara fiercely owns the new collection.
The sportswear collection doesn’t steer too far from it’s fashion house roots. You can find a glamorous black, blue, and red dress with a high neck and shoulder pads that give us total 80’s vibes. On the other side of the spectrum, the capsule features a black and gold upscale tracksuit with trousers and a jacket. You can find bits of signature Balmain throughout the collection, but we’re hoping you won’t have to pay the luxury price. You’re going to feel empowered and fierce in the new PUMA x Balmain collection, which drops November 21st.
By Sonja Grunfeld
Photo Courtesy of Puma
