15 Trendy Jewelry Brands Everyone Is Wearing Right Now

Some purchases sit in a cart for weeks. Jewelry rarely does. When a piece catches your eye on someone’s wrist or in a 30-second video on TikTok, you want it that same day. That impulse has turned a handful of brands into genuine cultural fixtures, worn by people who could not care less about fine jewelry terminology but know what looks good on them. The 15 brands listed here have earned that kind of attention, and they have done it at price points that range from a coffee-date splurge to a real investment. Each one brings something specific to the table, so this list is built to help you figure out which ones actually match what you are looking for.

A few things worth knowing before you scroll through: stacking and layering remain the dominant way people wear jewelry in 2026. Tennis bracelets have fully crossed over into everyday wear. Lab-grown diamonds are no longer a budget alternative; as Marie Claire put it, they have “fully entered the fine-jewelry conversation, not as an alternative, but as a first choice.” And personalization, from name necklaces to birthstone pieces, continues to be one of the strongest consumer preferences across every price tier.

1. Evry Jewels

Evry Jewels keeps prices between $5 and $50, which sounds like it should come with a catch, but reviewers consistently say otherwise. On Trustpilot, the brand holds a 4.2-out-of-5-star rating, with 84% of customers giving it a full 5 stars. Pieces are made from 18-karat gold plated over stainless steel, built to be waterproof, tarnish-free, and hypoallergenic. Customers frequently call out items like the herringbone chain necklace and adjustable rings for holding up well after prolonged wear, including in water.

The brand has been featured in Marie Claire, Fashionista, and US Weekly, and its collaborations with influencers like Spencer Barbosa and Tana Mongeau have helped it build a following of over 1.2 million on social media, per the Ritz Herald. With physical stores in Torrance, California, and Mississauga, Ontario, plus a solid online shop, Evry Jewels fits right into the stacking rings and colorful enamel trends that are running strong in 2026.

2. Mejuri

Mejuri started as a direct-to-consumer brand and has grown into a serious player in the fine jewelry space, now operating 55 retail locations. The materials are straightforward: 14k gold, sterling silver, gold vermeil, responsibly sourced diamonds, and AAA-grade gemstones. Around 80% of the gold used is recycled. The Charlotte Hoops remain one of the brand’s most recognizable pieces, and the overall design approach leans modern and minimal. Most items fall between $35 and a few hundred dollars, with diamond pieces running higher. The brand’s core idea, buying jewelry for yourself rather than waiting for someone else to gift it, has resonated with a loyal customer base over the past decade.

3. Gorjana

Gorjana has been around since 2004, rooted in a laid-back Southern California sensibility. The fashion line features 18k gold-plated pieces with an anti-tarnish barrier, while the fine collection uses 14k and 18k gold alongside sourced diamonds and gemstones like sapphires, opals, and turquoise. Most pieces land between $50 and $150, and the brand has expanded to over 80 retail stores across the U.S. One detail that keeps people coming back is the customization and engraving options available on bracelets, necklaces, and rings. This makes Gorjana a natural fit for the personalized jewelry and layered necklace trends that keep gaining traction in 2026.

4. Ana Luisa

Ana Luisa launched in 2018 and has quietly built a reputation for quality hypoallergenic, tarnish-resistant pieces at prices that sit between $40 and $150. The brand has been climate-neutral-certified since 2021 and crafts its pieces from recycled gold and silver. Materials include sterling silver with rhodium plating and gold vermeil made with thick layers of 18k gold over sterling silver cores. The design direction is similar to Mejuri but tends to lean a bit bolder and more trend-forward, which makes it a good option for anyone drawn to the colorful gemstone and personalized jewelry movements of 2026.

5. Missoma

Missoma launched in London in 2008 and has since become one of the most talked-about jewelry brands in the world, worn by Meghan Markle, Dua Lipa, Bella Hadid, Kendall Jenner, Florence Pugh, and Kate Middleton, among others. The brand essentially helped create the demi-fine category, offering everyday pieces that still feel considered and intentional. Bestsellers are made from recycled 18-karat gold vermeil and recycled sterling silver. The pricing keeps things accessible without feeling cheap. Missoma lines up well with the charm jewelry, layered necklace, and tennis bracelet trends that continue to hold weight in 2026.

6. Monica Vinader

Monica Vinader launched around 2008 in the UK and has built its identity around sustainability. The brand uses 100% recycled gold and sterling silver, recyclable packaging, and provides supply chain traceability. Every piece comes with a 5-year warranty plus lifetime repairs, which is a meaningful commitment. Ethically sourced gemstones and gold vermeil form the core of the collection. Selena Gomez and Kate Middleton have both been seen wearing pieces from the brand. Monica Vinader fits well with the sculptural design and bezel setting trends gaining momentum this year.

7. Kendra Scott

Kendra Scott is instantly recognizable because of its signature colorful gemstone settings and the Color Bar customization feature, which lets you build your own pieces in-store. The brand covers fashion and fine jewelry along with engagement rings, with fashion pieces starting under $50 and fine jewelry going up from there. If you are someone who gravitates toward personalization and gemstone-forward design, this brand has one of the widest selections available. It connects directly to the colorful gemstone and bold statement trends that keep showing up across 2026 runways and social feeds.

8. BaubleBar

BaubleBar has made affordable statement jewelry its entire identity. Monogrammed bracelets, name necklaces, initial earrings, and build-your-own jewelry kits form a big part of the catalog, with most pieces retailing under $50. The brand has been worn by Selena Gomez, Lizzo, and Hailey Bieber, and has partnered with Disney, the NFL, Olivia Palermo, and Peanuts. That mix of cultural collaborations and low price points gives BaubleBar a wide reach, and its personalization options line up perfectly with the custom and bold ring stack trends of 2026.

9. Jenny Bird

Jenny Bird is a Toronto-based brand known for oversized hoops, chunky chains, and architectural cuffs that manage to feel surprisingly lightweight. Prices typically fall between $50 and $250. Hailey Bieber, Kylie Jenner, and Bella Hadid have all been spotted wearing the brand. The aesthetic is bold without being impractical, which is why Jenny Bird fits so well into the sculptural jewelry and bold hoop trends that continue to pick up steam heading into 2026.

10. Catbird

Catbird has been operating out of Brooklyn since 2004 and has earned a loyal following for its dainty, stackable fine jewelry. The brand is widely credited with pioneering the “Forever Bracelet,” a permanent piece welded directly onto the wrist. Its collection is full of wispy chains, tiny charms, and ultra-thin stacking rings, all ethically sourced. Catbird also champions independent designers, keeping its catalog fresh and distinct. The permanent jewelry and charm jewelry trends of 2026 connect directly to what this brand has been doing for years.

11. Astrid and Miyu

Astrid and Miyu launched in 2012 and has grown into the UK’s go-to brand for stacking jewelry. The collection leans celestial and dreamy, covering zodiac gift sets, freshwater pearl bracelets, delicate huggies, cuffs, and studs. Many pieces are made from recycled sterling silver and gold, with popular gold-plated items priced between $50 and $200. The brand is designed around building your own combination of earrings and rings, which maps directly to the stacking rings and celestial motifs trends of 2026.

12. Brilliant Earth

Brilliant Earth focuses on diamond jewelry with a strong ethical foundation. Products are fair-labor certified, environmentally safe, and packaged in recycled materials. The brand was one of the first to offer traceability for a diamond’s origin and ownership, going beyond industry benchmarks for conflict-free sourcing. Brilliant Earth’s own 2026 trend guide lists statement gemstones, bold hoops, diamond essentials, celestial motifs, chains, personalized pieces, and bezel-set jewelry as the top 7 trends for the year. If lab-grown diamonds and everyday diamond wear are what you are after, Brilliant Earth delivers on both.

13. Luv Aj

Luv Aj is based in LA and brings a rock-and-roll energy to its designs. Chunky pave chains, pave hoops, and crystal-studded statement earrings are the brand’s signatures, and they have been worn by Bella Hadid and Hailey Bieber. Prices run between $50 and $200, and the brand has been incorporating recycled metals into its production. Luv Aj is a strong match for the chunky chain and bold hoop trends that keep appearing across 2026 style coverage.

14. Vrai

Vrai launched 10 years ago as a fine jewelry brand built entirely around lab-grown diamonds and has since expanded to 9 global stores. Its diamonds are produced in a zero-emission foundry in the Pacific Northwest. All jewelry is crafted with recycled gold. The brand’s parent company counts Leonardo DiCaprio among its investors, and Vrai pieces have been worn by Hailee Steinfeld, Reese Witherspoon, and Camila Cabello. Best-sellers include diamond stud earrings, solitaire necklaces, and tennis bracelets. For anyone looking to invest in lab-grown diamond fine jewelry, Vrai is one of the most established options available.

15. AUrate

AUrate was built around a simple problem: finding good-quality minimalist fine jewelry without an inflated price tag. The brand uses 100% recycled gold, sustainably harvested pearls, and ethically sourced diamonds across its collection, which includes 14k gold, 18k gold, platinum, and sterling silver pieces. A lifetime warranty backs every purchase. Prices typically range from $100 to $500. The brand is female-founded and 90% women-led at every stage of production, with campaign partners including Kerry Washington and Michelle Choi. AUrate is well-suited to the mixed metals and modern heirloom trends of 2026.

How to Pick the Right Brand for You

Your budget and taste should drive this decision, so here are a few starting points:

• Under $50: Evry Jewels and BaubleBar offer the widest range of trend-forward pieces at the lowest price points.
• $50 to $200: Gorjana, Ana Luisa, Missoma, Jenny Bird, Astrid and Miyu, and Luv Aj give you quality materials with room for personalization and layering.
• $200 and up: Mejuri, Monica Vinader, Catbird, Brilliant Earth, Vrai, and AUrate are where you go for fine metals, diamonds, and pieces built to last years.

If sustainability is a priority, Monica Vinader, Brilliant Earth, Vrai, AUrate, and Ana Luisa all have strong, verifiable commitments to recycled materials and ethical sourcing. If stacking is your thing, Evry Jewels, Catbird, Astrid and Miyu, and Gorjana were practically designed for it.

The best approach is to start with what you will actually wear daily, then build from there.

Photography by Royce Fonseca | Source: Unsplash.com