Lady Gaga has once again cast a spell on pop culture with her latest music video, Abracadabra. Premiering shortly after the 2025 Grammy Awards, the video is a hypnotic blend of high-fashion surrealism, dynamic choreography, and the kind of theatrical storytelling that has defined Gaga’s career.
At its core, Abracadabra is an exploration of duality—light versus darkness, past versus future. Gaga herself describes it as a battle between opposing forces within oneself, a theme brought to life in the video’s mesmerizing dance sequences. Directed by Gaga alongside the renowned choreographer Parris Goebel, the production fuses gothic aesthetics with avant-garde fantasy, reminiscent of her Alejandro and Bad Romance eras, but with a more refined, almost spiritual depth.
Shot over two days in Santa Monica, the video is an ode to sustainability, with costumes repurposed from deadstock materials and vintage wedding dresses. The ethereal white ensembles juxtaposed with haunting black visuals create an otherworldly contrast, reinforcing the song’s mystical energy.
Beyond the spectacle, Gaga has engaged fans in an interactive experience. A partnership with Mastercard has led to a social media challenge encouraging fans to recreate the video’s choreography, turning Abracadabra into not just a song, but a movement.
With its spellbinding visuals, hypnotic beats, and an artistic narrative that stays true to Gaga’s signature boldness, Abracadabra is not just a music video—it’s a cultural moment. Fans and critics alike are calling it one of her most striking visual works in years, proving that Gaga’s magic remains as potent as ever.
