In a striking evolution of heritage and modernity, Balmain Beauty steps into the limelight with Les Éternels, a collection of eight all-gender eaux de parfum that redefine the meaning of beauty. Under the visionary leadership of Creative Director Olivier Rousteing, the house of Balmain continues to push the boundaries of fashion and fragrance, blending historical reverence with a fearless approach to contemporary luxury.

A Legacy Reimagined

Balmain’s foray into beauty is no mere expansion—it is an artistic manifesto. Inspired by the maison’s Parisian roots and Rousteing’s audacious creative ethos, Les Éternels is designed to be more than just a fragrance; it is an intimate exploration of identity and self-expression. Drawing from Balmain’s archives, Rousteing has masterfully resurrected four legendary scents—Vent Vert, Ivoire, Ébène, and Carbone—while introducing four new compositions—Sel d’Ambre, Rouge, Bronze, and Bleu Infini—each embodying a facet of modern elegance.

Rousteing’s commitment to authenticity and inclusivity is at the heart of this collection. Les Éternels speaks to the universal desire for self-realization, embodying the spirit of those who dare to embrace their truth.

The Art of Duality

Balmain Beauty is a symphony of contrasts—heritage and innovation, power and softness, structure and fluidity. Each scent in Les Éternels captures this philosophy through carefully curated olfactive families:

Musk:

  • Carbone—A bold exploration of self-identity, fusing maximalist musk with minimalist rose.

Amber:

  • Sel d’Ambre—A luminous interplay of golden amber and salted ambergris, evoking self-discovery.

Floral:

  • Vent Vert—A timeless reinvention of Balmain’s iconic green fragrance, intertwining vert de mandarine and sensual jasmine.

  • Rouge—A radiant bouquet capturing the passion of magic-hour hues, blended with intoxicating woods.

  • Ivoire—A tribute to Balmain’s legacy, merging tubéreuse de nuit with untamed vetiver, a celebration of global beauty.

Woody:

  • Bronze—A symbol of renewal, juxtaposing blazing cedarwood with the depth of cooling patchouli.

  • Ébène—A revival of Balmain’s 1983 Africa-inspired fragrance, where ebony wood meets the mystical allure of myrrh.

  • Bleu Infini—An invitation to the infinite, carried by warm cistus absolute and salted lichen.

The Future of Luxury Fragrance

Beyond scent, Balmain Beauty is redefining the sensory experience. The collection’s sculptural flacons pay homage to Pierre Balmain’s 1946 perfume designs, melding sharp geometry with soft curves. Crafted in Balmain’s signature black and gold, each bottle exudes the house’s inimitable balance of timeless sophistication and modern dynamism.

“With Les Éternels, Balmain Beauty gives you the freedom to live your truth—boldly, beautifully, and without limits,” says Rousteing. “Beauty is not about conforming. It is about celebrating who you are.”

A New Chapter for Balmain

Balmain’s partnership with The Estée Lauder Companies marks a transformative moment in luxury beauty. With Rousteing at the helm, the house is forging a new, inclusive vision—one where fragrance, fashion, and identity seamlessly converge. As Les Éternels makes its debut, it signals not only the arrival of a game-changing collection but also the dawn of a new era in beauty.

Les Éternels is available for purchase at Balmain Beauty’s official website and select luxury retailers worldwide. Follow @BalmainBeauty for the latest updates and immerse yourself in the future of fragrance.