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Guizo’s First Perfume, Heaven Knows, Smells Like a Pointed Heel Looks
The New York label known for sparkly mini dresses bottles its vibe on Nov. 12 with a fruity gourmand of pear, blackcurrant and praline.
A fashion label that dresses people in sparkling mini dresses and pointed heels has now made something you can wear without a zipper. Guizo Heaven Knows, the New York brand’s first fragrance, arrives on November 12.
If you know Guizo, the premise makes instant sense. The label’s designs lean flirty and youthful, pulling silhouettes from the ’90s and 2000s: the kind of wardrobe that looks right at a birthday dinner, a bar with bad lighting, or the mirror right before either. A perfume had to be next, and this one is built to match.
What’s in the bottle
Heaven Knows is a fruity gourmand, which means it plays with both the orchard and the dessert tray. The announced notes are pear, blackcurrant and praline. Pear brings the crisp, juicy opening. Blackcurrant adds a darker, jammy edge. Praline is the sweet, nutty finish that makes a scent feel like something you’d want to lean in and sniff on a friend’s collar.
The profile has been described as spring-like, an interesting choice for a launch that lands in the middle of November. It’s a fun contrast. Plenty of people want something bright and fruity when the weather turns gray, and a scent that smells like a warm-weather outfit can do that job.
A very well-timed berry
Heaven Knows also drops into a fall that has been friendly to fruit. Fragrance writer ray, of the Perfume, Published newsletter, notes that apples and pears have had their moment this season, and that berries are the last big fall fruit standing. Her verdict on the category is simple: “Nothing is better than a juicy, jammy berry.”
Blackcurrant sits right in that territory, and it pairs neatly with pear. If you’ve been revisiting berry classics like Burberry Her, Jo Malone Blackberry & Bay or Bond No. 09 Bleecker Street, a fashion-label newcomer with a similar sweet-tart streak gives you something fresh to try. Newer berry options on shelves right now include Rhu Berry by Henry Rose and Juliette Has A Gun Purple Trouble, in case you want to build a whole fruit-forward flight.
Holiday gifting, sorted early
The date is not an accident. With a November 12 release, Heaven Knows lands right as holiday lists start getting real, and a first fragrance from a label with such a distinct point of view makes an easy pick for the person in your life who already dresses like it’s a party. It also works for the friend who’s been hovering over your own bottle collection for years, asking what you’re wearing.
It’s worth remembering that gifting a perfume is rarely a one-size situation. Elsewhere in fragrance this season, Ouai is teaming up with accessory brand Heaven Mayhem on wearable perfume amulets, each paired with one of Ouai’s fragrances and fitted with a dabber inside for applying on the go. Fragrance as jewelry is a trend that’s picking up speed, and it makes a nice second gift if you want to go all in.
Still, a new scent from a brand that built its name on sequins and stilettos has its own appeal. A fashion label’s first fragrance carries a little extra curiosity: you get to find out what a wardrobe smells like. For Guizo, the answer is pear, blackcurrant and praline, with a wink.
Heaven Knows is set to release on November 12. Of course, it’s smart to check Guizo’s own channels for the latest on where and how to buy it, because launch days have a way of moving fast. If the brand’s clothes are your style, this is the easiest way yet to wear a bit of it every day.
Read more fragrance news in ray’s weekly perfume roundup.
