Style & Substance : TONY FERREIRA
Fashion is no mystery to the incredible per- sonal shopper at Saks Fifth Avenue, Tony Ferreira. His love for clothes started at a young age when he would help his mom and sister get dressed… “It all started at home and around town,” he shared. Watching his sister design her own clothes and patterns were so incredible to the young Tony and when people started asking him for fashion advice, it gave him the confidence every aspiring personal shopper wants! And now he styles women from all over the world and different areas of expertise! Picking the best pieces in his opinion, he brings them over to Beverly Hills where he can mix and match the perfect look for his favorite customers! An absolute delight and doll, Tony Ferreira truly inspires us all and con- tinues to wow those around him with his beauty, kindness, and fashion sense!
When selecting pieces and looks for your clients, what is your process?
Selecting clothes and looks for my clients comes very easy for me. First, I always make sure whatever I choose is flattering for their body type and brings out their best features. Also, I always make sure that my choices forthem make them feel confident and bring out their personality and individual style.
How do you go about finding pieces that will highlight their true self?
Getting to know who they are, what makes them happy, and what they represent.
What are the dos and don’ts in fashion?
The biggest don’t is don’t dress your client in something that looks like they are in some- one else’s clothes. They will feel not confident and uncomfortable. It’s ok to push someone into something they have never worn before as long as it still makes them feel great about what they are wearing and looks like they aren’t trying!
In your opinion, what should everyone have in their closet, always?
Great fitting black pants! Great fitting black dress! Great handbag! And definitely a great pair of shoes !!!
Tell us more about the fashion shows you attend. Do you have a personal favorite? Explain.
Love going to fashion shows in Paris and Milan but my favorite is actually going to the showrooms instead. At the showrooms, you can touch, feel, and see the details! That’s the most important when choosing for your clients!
What are your top favorite runway pieces that you selected for Saks?
Pretty much every piece I select, I LOVE! I have to love something before it comes into my office and goes on my clients!
How do you keep up to date with the latest trends (in fashion, restaurants, etc)? People watching and being involved in a lot of events!
What are your top 5 favorite runwayshows? Every season it differs but usually at the top: Chanel, Dior, Thom Browne, Balenciaga, and Givenchy!
Who is YOUR go-to designer?
The Row! Always amazing and luxurious!
Any Spring Fashion advice you can give us?
Yes, just be you and have fun with your clothes!
