CES 2026 took over Las Vegas from January 6–9, turning the Convention Center into a neon-lit playground of innovation. With over 148,000 attendees and 4,100+ exhibitors, the annual tech pilgrimage spotlighted everything from robotics and wearables to next-gen portable gadgets. But one booth, in particular, had the energy of a front-row concert and the polish of a high-fashion pop-up: Lava Tech.

The Hong Kong based company, which houses multiple brands under one ultra-cool umbrella, showed up with a mission that felt refreshingly human: make tech that doesn’t just work, it feels. And judging by the crowd (and the celebrity sightings), they nailed it. Akon, Kelly Mi Li, Armani White, Michael Chadwick, Jesse Morales, Chloe Veitch, Esther Anaya, Mary Senn, Elaina Badroto, Bernardina Lato, Corazon Ediza Ferris, Vanessa Curry, Marcel Vigneron, Lauren Rae Levy, Fulop Budavari, and David Christopher Lee were just a few of the familiar faces floating through Lava Tech’s orbit.

The breakout star? Lollipop Star a zero-sugar lollipop that literally plays music through bone-conduction tech while you snack. Yes, it’s as wild as it sounds. “It’s not just a lollipop, it’s the carrier of the music,” said Sen Cai, CMO of Lollipop Star. Available in Tropical Blue Punch, Lime Sea Salt, and White Peach Strawberry Ice, the candy comes preloaded with tracks from Akon, Armani White, and Ice Spice. Consider it a sugar-free, pop-powered sensory experience: taste, hear, vibe, repeat.

On the fashion-meets-future front, Lava Tech unveiled Staray, a line of sleek, 3D-printed shoes that look straight out of a sci-fi runway. Designed with sustainability in mind, the lightweight kicks feature a soft lattice structure that’s breathable, shock-absorbing, and ridiculously easy to slip on. With a rainbow of colorways to choose from, Staray proves eco-conscious can still be aesthetic.

Wearables also got a glow-up with the Lynk Bracelet and Starta Ring both serving 24/7 health tracking, sleep insights, and activity monitoring in designs that don’t scream “fitness gadget.” Translation: finally, tech accessories that won’t ruin your outfit.

Rounding out the Lava Tech universe were OSO AI Earbuds (which record, transcribe, and summarize conversations) and OSO Panocore 360 AI Series Meeting Camera that delivers 360 degrees room coverage with crystal clear audio and real-time multilingual translation, Nuvy’s all-in-one hair straightener (zero heat damage) and fast-charging, pain-free shaver, plus Lavedge’s ergonomic earphones built for all-day comfort and immersive sound. From beauty to audio to AI, the brand’s portfolio felt like a mood board for the future.

With a lineup that blends innovation, sustainability, and serious star power, Lava Tech didn’t just show up at CES 2026 it stole the spotlight. If this is just the beginning, consider us officially obsessed and counting down to what they drop next.

All photos by Alevtina Kalashnik